CONCEPT DEMO · no real orders, calls or payments

ZESTEGLENROTHES · INDIAN TAKEAWAY

Never miss a takeaway order when the phone's ringing off the hook.

An AI phone assistant answers when the team is busy, takes the order, reads it back and texts the customer a payment link. The kitchen only gets the order once it's paid.

About 30p per phone order

Per-call prices assume an average call of about 2 minutes. Pick either plan: Regular £65 a month (about 33p a call, then about 30p per extra call) or Large £99 a month (about 25p a call). £99 is cheaper above about 313 calls a month. Card fees (Stripe, 1.5% + 20p) are separate and go to Stripe.

How it works

Four steps, no paper, no unpaid orders.

  1. Customer callsThe AI answers, says it's Zeste's automated assistant, and takes the order from the real menu.
  2. Order read backItems, spice level, address, total, time and allergies are all confirmed out loud.
  3. Payment link by textThe customer gets a secure card / Apple Pay link straight to their phone.
  4. Paid → kitchenOnly when payment clears does the order text through to Zeste's kitchen.

Listen to a sample call

An example call made with AI voices. The customer is fictional.

1 min 20 s · tap any line to jump to it

  1. Hello, you're through to Zeste in Glenrothes. I'm Zeste's automated ordering assistant. Are you after a takeaway tonight?

  2. Aye, hiya. Can I get a delivery, please?

  3. Of course. What can I get for you?

  4. Can I get a chicken tikka masala with rice, a lamb bhoona with a plain nan, and a vegetable pakora to start.

  5. Lovely. How would you like the bhoona? Medium, or on the hotter side?

  6. Hot, please.

  7. Hot it is. And what's the delivery address?

  8. 8 Thistle Court. KY7 6ZZ.

  9. Thanks. And can I take a name and a mobile number for the order?

  10. Callum Reid. 07700 900123.

  11. Thanks, Callum. Does anyone have any allergies I should pass on? Just so you know, the tikka masala has ground cashew nuts in it.

  12. No allergies. That's fine.

  13. Great. So that's one chicken tikka masala with rice, one hot lamb bhoona with a plain nan, and one vegetable pakora, delivered to eight Thistle Court. That's thirty-one pounds eighty for the food, plus two pounds delivery, so thirty-three pounds eighty altogether, and it should be with you in about forty-five minutes. I'll text you a secure payment link now, and your order goes to the kitchen as soon as it's paid.

  14. Brilliant, cheers.

  15. Thanks for ordering with Zeste, Callum. Enjoy your meal!

What gets texted

The customer pays first. Then, and only then, the kitchen gets the ticket.

ZESTEText message · 18:41
Hi Callum, thanks for calling Zeste! Your order ZST-1042: 1 × Chicken Tikka Masala (rice) £13.90 1 × Lamb Bhoona, hot (plain nan) £12.90 1 × Vegetable Pakora £5.00 Delivery £2.00 Total £33.80 Delivery to 8 Thistle Court, KY7 6ZZ, about 45 mins.
Pay securely here DEMO pay.example/zeste/ZST-1042 Your order goes to the kitchen as soon as it's paid.

1. Customer's textOrder summary + payment link

→
£33.80 paid 18:42. Ticket released to the kitchen.
Zeste OrdersText message · 18:42
🔔 NEW ORDER ZST-1042 · PAID ✅ £33.80 DELIVERY · due 19:25 1 × Chicken Tikka Masala, rice 1 × Lamb Bhoona, HOT, plain nan 1 × Vegetable Pakora Customer: Callum Reid, 07700 900123 Address: 8 Thistle Court, KY7 6ZZ Allergies: none declared (told CTM contains cashew)
Sent automatically after payment
Reply OK to confirm, or LATE 15 to text the customer a new time.

2. Kitchen's textSent only after payment

Dishes and prices are from Zeste's own takeaway menu. The £2.00 delivery charge, times, customer, address and phone number are examples only (07700 900xxx is a range set aside for fiction).

What it costs

Simple pricing, no commission on the order.

AI phone ordering

About 30p per order
  • Calls average about 2 minutes
  • 15p a minute
  • Regular plan: £65 a month for 400 minutes (about 200 calls), about 33p a call, then about 30p per extra call
  • Large plan: £99 a month for 800 minutes (about 400 calls), about 25p a call
  • The £99 plan is cheaper if you take more than about 313 calls a month

Card payments · Stripe

1.5% + 20p
  • per standard UK card payment (2.8% + 20p for premium UK cards)
  • No setup or monthly fees
  • On the £33.80 example order: about 71p

Separate from the above, and it goes to Stripe. stripe.com/gb/pricing

For comparison · Just Eat

14% or 30% + VAT
  • Just Eat's own example on a £20 order: £3.36 commission when you deliver
  • £7.20 when Just Eat delivers

From Just Eat's partner sign-up page, checked 22 Oct 2026. Your own agreement may differ. restaurants.just-eat.co.uk

Prices checked 22 October 2026 and may change. Actual cost per order depends on how long each call takes.